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This project started as a university case study and evolved into a complete visual identity and packaging concept. The goal was to transform a simple digital hourglass into an iconic object that helps remote workers reconnect with their time, turning every break into a mindful, intentional ritual.
The approach focused on creating a minimal, mysterious, and elegant brand system. From logo design to packaging, every element was developed to reflect the value of time and the importance of meaningful pauses, using refined typography, a cinematic color palette, and narrative-driven visual cues.
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