The approach to the brand design project for the Capodimonte Museum focuses on evolving visual communication and revamping its identity to achieve a greater impact both nationally and internationally.
The brand design project for the Capodimonte Museum aims to refresh and enhance its visual communication to increase its impact both nationally and internationally. Utilizing a modern and accessible approach, we've crafted a visual identity that mirrors the museum's cultural values and makes it more recognizable and inviting to a diverse audience. The logo, inspired by the museum's floor plans, is designed with a minimalist and geometric style, emphasizing the precision and inspiration that the museum represents. With a welcoming and curious tone of voice, the new brand seeks to attract and engage visitors of all ages, encouraging them to explore and discover the cultural and artistic richness of the Capodimonte Museum.
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