Our approach to the brand design project for Meteora NFT is based on creating a visual identity that reflects the project's vision and mission: to give voice to the best Italian NFT projects and fuel the continuously growing phenomenon.
I focused on incorporating elements that evoke innovation, transparency, and dynamism while maintaining a connection with Italian culture and identity. The logo design is the cornerstone of Meteora NFT's visual identity, resulting from the fusion of three key symbols: NFT, Meteora, and blockchain. This combination represents the convergence of blockchain technology with the ephemeral and unique beauty of meteors, symbolizing the uniqueness and relevance of Italian NFT projects on the global stage.
The chosen color palette reflects a sense of modernity and innovation while also incorporating elements that evoke Italian culture. The shapes and lines in the logo and visual identity design suggest movement, dynamism, and transparency, essential elements for an NFT environment.
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