This 3D case study was developed as a conceptual advertisement for the Balenciaga Track.2 sneakers. The piece explores the brand’s futuristic and bold visual language, showcasing the footwear in a stylized environment dominated by deep violet lighting and a red scanning beam that reveals form and detail.
The creative direction focused on enhancing the complex structure and layered design of the Track.2 through dynamic motion and lighting. The sneakers were animated within a minimal, cinematic space, where violet tones set the mood and a red scanning light acts as both a narrative and visual device, highlighting textures and construction in a high-tech, fashion-forward aesthetic aligned with Balenciaga’s identity.
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